Running a business without online presence is all but impossible. Gone are the days when an entrepreneur would derive benefits from traditional methods of marketing, but now the world has limited to the internet. Even top brands have presence on social media where they feed the audience with new updates. Facebook is the most used social media platform. It not only helps you find your target audience but also helps you understand what they are seeking. The survival rate of a business goes up if you provide solution to the problem of your business.

However, over the years, YouTube has gained popularity. 73% of users use YouTube while 68% use Facebook. Each social media channel has its own benefits, but entrepreneurs have recently shifted to YouTube. Finding time out of busy schedule to read a plain lengthy and tedious text is very difficult. People need information and they do not mind if it is available in any form other than texts. While Inforgraphics help a large number of audience quickly grasp complex information, videos have overcome the limitations of text. 

Having a YouTube channel can keep you a step ahead of your competitors. You will have to optimise your video content to grow your business. 

Make it engaging

You have to serve your audience what they want and it is important that they comprehend your message. Nowadays nobody wants to read long text. A video seems to be more engaging than the text. It is a nice way to communicate with your audience. It gets views quickly and viewers’ reviews. With videos, you can convey the message straightway in a language that your audience understands well. You can use a bit informal that is not allowed in written communication. Comments will give you idea of what your users feel about the product. 

Embed it in your website

The video content must be good, but it also needs to be appealing to grow as a brand. The number of views is not enough. How many people subscribe to your channel is also important. If you want visitors to subscribe to it, it should be professional. Add in the feel of your blog and website in your video so that viewers immediately recognise you. This will also help you stand out among other competitors. Make sure that the video has your business logo. Mention the link of your website so that they land to the desired page to buy your products and services. Some companies also embed the YouTube videos in their websites. 

Create an interesting thumbnail

The more viewers your YouTube channel has, the better it is. You need to make strategy to ensure that users click your video to see it. Some companies start videos with stories that make it captivating. People connect with stories easily. They will stick to it to see what happens next. If you want your viewers to see the video full, the opening must be connected with the subject. They should immediately understand what it is about: which problem you are discussing. 

For instance, if you are a loan company offering doorstep loans for unemployed, the thumbnail should be tempting that everybody cannot help themselves with clicking it to know what is inside. Try to make a catchy title along with appealing thumbnails. Such videos usually have higher rank. Think from a user’s point of view what will tempt them to see it. You should have a strategy to get a higher click-through-rate (CTR). 

Post videos frequently

You will have to post your videos multiple times a week to grow your audience. It seems daunting because making one professional video can take a lot of time. Well, do not worry. You can hire professionals. If you do not have a budget, you can take out instalment loans for bad credit people. Try to post each video at the same day and at the same time. Update your subscribers whenever you upload a new video. You must remember that quality content plays a paramount role to engage your audience. 

The bottom line

A YouTube channel is an effective way to increase your audience. If your audience grows, your sale will grow and then your revenues will hike. However, you need to make sure that your video provides quality and viewers are your target audience. Otherwise, you will not get return on investment. Make catchy title, use relevant keywords and keep the duration short. As long as your video strategy is effective, you will derive better results.