There are more than 2.5 million applications in total on different application stores. And these numbers have been increasing lately. In case if you are waiting for an opportunity to arise randomly then you need to evaluate again. The competition has only been growing lately and the saturated market is becoming a tough place to survive. Especially if you don’t have a solid survival plan at hand. For that reason it has been recommended to create an application with a strategy to promote it at the time of its launch.
Not only is it going to help your mobile app development company but help you reach towards your targeted users. You need not worry about creating strategies, we have gathered 5 methods for you that are going to shift your game completely in the market. Not only will they help you survive in the market but influence you to strive as well. Here are those 5 methods that you need to implement to promote your application.
It is important that you give your application an online presence. Not only to legitimize your application but to add credibility to it as well. People will have a solid grounding then and a reason to look forward to investing within the application. This will automatically make an impact on how your users engage with your application as well. It is important that you make your applications main features prominent on the site. May it be through displaying your logo or through delivering information on how the application performs and makes processes easier.
2.Using social media
Social media acts as a major part of promotional strategies. However, within using social media to promote application there are two different categories as to how its used. One of the methods is to organically promote the application on social media. And that is done through simply being present on the platform. May it be on Facebook or Instagram. You will be required to create an account and follow your targeted audience and share content related to your application that will help you lure in your desired users. but make sure to share content that adds meaning and value to your application. Another method within using social media is through paid promotion. That is where you invest within the advertising method and that increases your reach. Based on your targeted audience selection, your content will be supported on the media to reach to witnessed by those targeted audience. This is going to enhance your applications discoverability and influence people to flock around your application.
3.Focusing on public relations
There is no such thing as bad press in media. All press is going to eventually highlight your presence. However, you must form a good impression of your application through press. Not only is that going to give you the buzz your require to increase your credibility and increase user retention rates. You can opt for this method through press releases, hosting launch parties and inviting influencers to those, giving interviews and publishing written content on the application. All of these methods are known to stir up viewers and influence them to incline towards the application and download it eventually. Which leads to higher traffic and more value of the application.
4.App store optimization
App store optimization is very much similar to search engine optimization. It is known to improve discoverability of the applications. Making them stand at a higher positioning within app stores and that allows the application to gain more attention from the audience. Whilst you optimize for your application make sure you look into a few factors such as whether your applications title is catchy and unique. Another thing to keep in focus is to add keywords within your applications descriptions, making sure you don’t stuff them but make searches more relevant for users. Visual content is another part of app store optimization and last but not least you will also be required to add ratings within your app.
The last way to promote an application is through opting for search advertisements. They are often displayed on app stores, given a specific place in the app store to build impressions for users. For search ads you will be required to add relevant keywords, making it easier for users to find their desired application whenever they look for it. This way your application is going to be on the top when its searched.
These 5 methods are one of the best when it comes to promoting applications. They have been known to build brand awareness and add personalities to applications. Helping applications gain users and influencing them to use applications in their daily life.