Are you ramping up your online presence?
Marketing IT services on social media platforms gives you flexibility and a wide reach. But you can also waste a lot of time on social media marketing if you don’t know what to do.
Check out these five tips for using social media to market your IT business.
1. Find the Right Platform
Each social media platform offers different types of sharing methods and typical posts.
The audiences on each platform also vary. You’ll want to research where your target audience frequents for social media.
Facebook is a commonly used platform with over 2 billion worldwide users. But if your target audience spends more time on Twitter or Instagram, you might want to start there.
2. Create Unique Content
Your social media content is often a mix of things you create and content you share from other sources.
When you create custom content, make it unique to your IT company’s brand.
Every post you create should have a purpose.
Tutorials or informational posts give followers valuable information they can use. It also helps show that your company is an expert in IT.
Other posts increase engagement or give followers a behind-the-scenes look at your company.
Say you design new business cards using business card design templates. You might design a few different options and have followers vote on which one they like best.
Or you might go live on Facebook or Instagram to give a behind-the-scenes look at how your employees work.
3. Share Quality Content
Sharing content from others keeps your feed full without creating all content from scratch. Choose only high-quality content sources, and ensure anything you share is factually sound.
Choose shared content that’s relevant to your audience and relates to your services.
You might share statistics on IT security from a newly released report. You can add your own comments to the post or make it easier for your followers to understand.
It’s also a good way to connect with others in the industry. When you share a post from someone else, they can see that share. They might share some of your posts with their audience.
4. Engage With Followers
Social media beats other types of marketing in the ability to interact. You can immediately respond to people who leave comments on your posts.
Tag current clients or followers in relevant posts. This gives them a shout-out. It’s also a good way for their followers to discover you.
Personal engagement makes your IT company stand out. It helps potential IT clients feel a connection with your brand, which might help them choose you.
5. Evaluate the Results
Pushing out content without evaluating how well it performs can be a waste of time.
Look at data to see how far you’re reaching with your content. Most social media platforms offer built-in analytics data when you create a business or professional account.
The number of followers, likes, shares, and comments give you a clue about how well you’re doing.
Evaluate the types of content that get the most engagement and convert the most customers to help plan future social media posts.
Excel at Marketing IT Services
When marketing IT services to potential clients, expanding to social media helps you reach more people. Use the platforms efficiently to get a better return on investment.
Explore the rest of our blog for more IT tips and information.