Do you want to rank higher in search engine results?

This requires website optimization!

But, does that really matter? Yes, it is!!

Undeniably, Google uses almost 200 ranking factors for determining SERPs. Most have changed in the last many years!

However, one thing that has not- is the ranking factor! It holds a lot of weight as related to other factors.

Consider a situation when some visitor lands on your website, of course, you want them to stay longer.   Operating some type of action on the website, signing up for the webinar, whether filling the lead form, subscribing to email notification, etc. are some of the best factors that all you desire. All these efforts improve the website conversion rate.

Making the most efficient and best use of the website enables you to improve the likeability to assure more conversion and website optimization. Here, you need to understand that website optimization is not a breeze. The best Website design agency can help to optimize the website and improve the User experience. Otherwise, keep on reading to know how you can optimize the website yourself. 

Table of Contents

Website Optimization- Defined

How to optimize the website to improve ROI

Improve your website with a responsive website

Easily navigable website

Use Search Engine Optimization (SEO) and found online

Core web vitals

Tools for measuring the core web vitals

Page Speed Insights

Lighthouse

Search Console

Content Marketing

Use CTAs to boost conversion rate

Schema Markup

User Experience (UX)

Include Content Management System (CMS)

Concluding Remarks

Website Optimization- Defined

Website optimization is a combination of certain methods and measures that allow you to bring a website to a leading position in the search engine results and get ahead of competitors. Most users use Google to find an answer to a question of interest. 

The entered query is analyzed by the search engine, giving out pages with answers as close as possible to the context. But certain tricks allow you to take ranking positions – this is website optimization, also called SEO or SEO-optimization.

Now, wherever you look, you can easily find 101 websites on just one topic. And every day there are more and more websites: beautiful and interesting, useful and not very useful, commercial or just for yourself. The competition is huge, but you always want to stand out, but how?

Thanks to this question, the search engine optimization of the website was born, which allows you to fight against numerous competition. It can give the website the desired characteristics, in short, website optimization is the ability to make search engines and the website itself “best friends”, and best friends, as a rule, do not neglect each other and do not leave each other aside. The result – the website is displayed in the first search positions.

How to Optimize the Website to Improve ROI

Improve your website with a responsive website

The responsive or mobile-friendly website offers a functional or visually appealing experience on mobile screens, tablets, or desktop computers, etc. Several ways are there to build a mobile-friendly website.  The most familiar one is the responsive theme or layout.

The responsive layout permits the same web page to be scaled or arranged for different screen sizes in varied ways.  The website can find out what screen it is being examined and settle the text or style correspondingly. There are the best two ways the responsive website can help your business:

It provides a better user experience and improves retention and engagement rate. These websites make you score higher in the leading search engines.

Easily Navigable Website

It is examined that 76% of B2B website users want the website to be easily navigable, therefore, they can access it all instantly. It could be where the large volume of B2B websites falls short. You just have 2 to 3 seconds to make your visitors the customers. If they are unable to find what they are looking for then they will leave your website and move to another one. 

Make the navigation easy on the website and you can do wonders for improving the website visitor’s length and check the improvement in the brand engagement results in the main inquiries. When it is about the website appearance, just 10% of B2B website users said it is of significance.

Indeed, you want the website to appear expert or professional as it establishes your brand identity and makes you the thought leader. However, it is best how the purchases think when they are finding the solution, it appears they are not concerned about it appearing, they just want to discover what they require and find it quickly.

It is critical to bring these values to the landing web pages, assuring that the pages are concise and clear. Assure that the data capture form is center and front. Maintain the copy relevant and short. Replace the wordy or heavy sections with short images or videos.

Use Search Engine Optimization (SEO) and found online

SEO can be found in different ways that boost the website ranking on SERPs. The adequately optimized website can be shown on the top of the organic search results for key phrases which are essential for your business. Check out below how SEO assists you to improve the search engine ranking:

• The website which attracts its visitors (from more pages and overall time on the website) ranks higher than the website that loses the visitors because of the irrelevant content or questionable SEO factors. 
• The optimized website brings in a high percentage of best visitors who have shown their interest in what you want to offer and an upward spiral of page rank and relevance.
• Underlying web code and addressing visitor code focuses on particular topics assists search engines to know what the pages are about therefore the page can be indexed correctly for the organic search relevance.
• Drafting minimal and clean web code lessens the file size of the web pages. It makes the web pages load properly while lessening the data consumption, specifically on mobile devices, one of many measures search results to discover PageRank.

Core Web Vitals

The Googe initiative is designed to quantify the basic indicators of powerful websites. The main aim is to provide the best customer-oriented services.

Starting in 2021, this “Page Experience” Signal ” signal will be integrated into Google’s core algorithm as the higher ranking factor. As per Google, the interactivity, visual stability, loading experience of the web page content, and integration are the establishment of the 2020 Core web vitals. Every measure:

• Aims on a unique perspective of the user experience.
• Is quantifiable and measurable for an accurate determination of the result.

Tools for Measuring the Core Web Vitals

Page Speed Insights

Measures both desktop and mobile performance and offers suggestions for improvement.

Lighthouse

An automated and open-source tool built by Google to assist developers in boosting the webpage quality. It has many features that cannot be accessible in Page Insights and few SEO checks.

Search Console

The core web vital report is now being integrated into the Google search console and shows URL performance as integrated by metric type, URL group, and status, etc.

Content Marketing

This can be estimated this year that 44 zettabytes of the website are produced. To show this as perspective,1440 years or 8.48 trillion songs of HD video each day.  As time goes by, the challenge of breaking through the chaos will become more and more difficult. To carry this out:

• Build the content hub by means of the resource center.
• Fill in the resource hub with the integration of entertaining, informative, and useful content.
• Draft “spoke” pieces according to interlink and resource hub.
• Draft new articles according to the interlink and resource.
• Promote new articles on every leading social media channel.
• Capture trending topics according to the content and publish them on social media.
• Use the smartphone camera to capture the videos or images and convert better than text comparatively.
• Update the low and stale trafficked content.

Use CTAs to boost conversion rate

When investing resources and time to qualify the traffic to the website, the last thing you like to do is to abandon the website visitors thinking about what to do next.

The unique CTA, such as “make an appointment” or “purchase now” on each page makes it simple for the visitor to meet the need that makes them visit the website.  Consider what actions you like the visitors to take and insist on them to do that on each website page.  Below are the rules of an efficient CTA:

• Use contrast or bright colors and make CTA visually prominent.
• Use the normal language so that the visitors understand what to do next.
• Integrate CTA on each website page and find out what web pages you like the visitors to observe.

Schema Markup

After creating the schema markup to the webpage, make the rick snippet, an improved detail that shows in the search results. Each popular search engine, such as Bing, Yahoo, and Google, etc. supports microdata.

The actual value in the schema is that it offers context to the web page and boosts the searching experience. No evidence adding schema has some impact on SERPs. Below are the uses of schema:

• Articles
• FAQ
• Q&A
• Events
• Reviews
• People
• Recipes
• Products
• Organizations
• Medical Conditions
• Local Businesses, etc.

User Experience (UX)

The User Experience aims at gaining the analytics of users, their values, needs, limitations, and abilities. The UX also considers the business objectives and goals. The best and influential methods focus on the improvement of the user experience quality. The factors that affect UX are:

• Useful: The content requires to be unique and fulfills the need.
• Usable: The website has to be navigable and easy to use.
• Desirable: The brand and design elements must invoke appreciation and emotion.
• Findable: Include navigation and design elements to make it easy for users to discover what they require.
• Accessible: Content has to be accessible to everyone – with 10% of the population with inabilities.
• Credible: The website has to be accurate for users to believe you.
• Valuable: The website must provide value to the user as per experience and to the company for positive ROI.

Include Content Management System (CMS)

An outdated and stagnant website can frustrate or mislead potential customers before telling them about your amazing product or service. The content management system (CMS) enables website owners to update the website content without any specific knowledge of web code (CSS, HTML, jQuery, etc.). 

A website that definitely understands the latest prices, events, seasonal references, etc. is more attractive and can convince visitors that the information they notice is correct and current. With an improvement of the visitor’s experience, search engines will also rank frequently updated websites higher. Below are the best ways to boost website performance with the content management system:

• Maintain the content fresh and relevant to attract visitors and provide them with the reason to visit again.
• Include the essential search phrases to the website content for increasing the search ranking and relevance.
• Make the campaign-oriented landing pages to boost the conversion rate.

Concluding Remarks

There was a moment when most websites were nothing more than online manuals. But, that time has passed. The website must follow one of the above-mentioned website optimization tips to make it a valuable asset. Like the company’s physical staffing and property, it must be treated as a focus and resource allocation.

Hopefully, this article has given you defined or valuable information. If there are some queries or suggestions, then, ask us in the comment section below.

Thanks for reading!!

About The Author
Morris Edwards is a Manager at Awebstar, a digital marketing company in Singapore which is dealing with web design and development, logo designing, mobile app development, SEO, social media marketing, and more. Connect with Facebook, Twitter, and Awebstar.com.sg.