The TikTok app, from its very existence, proves that short-form videos are worthier to reach people. A massive amount of audiences reside on the platform just seeking entertainment. Due to the covid pandemic, people’s rate across TikTok seems to be more engaging. At the very beginning, TikTok was famous for its lip-syncing videos. TikTok statistics state that there are about 689 million monthly active users on the platform. Content across these populated audiences can raise you to the next level by providing the video’s reach.
The main motive of the created content must be to capture the audience’s heart. Without further delay, let’s discuss the ideas to gain more traffic and sales using TikTok.
1 Complete Your Bio
Bio is the first stage where people get to notice you. Work according to the famous phrase “First Impressions are the lasting ones”? Relate it to your first identification. If you are dealing with a lot of social media platforms, do consider TikTok also. Link to your bio in a few clickable places can be helpful for people to view it.
Linking bio in TikTok is a valuable resource for brands that are looking forward to traffic and sales. However, only a few accounts can add TikTok links in bio by default for now.
If you can see the website field, you are lucky to insert your links in the bio after clicking the edit profile. It’s straightforward to add a TikTok bio.
2 Increase Engagement
There are some specific ways to increase the engagement rate in TikTok. First, notice TikTok For You Page because this is the worthier page where the strong contents are placed. To place the TikTok content on the For You page, create authentic content that can withstand the platform. A trending soundtrack can be a reason for a popular video.
TikTok can modify the content production in comparison with the past updates. Regular usage of hashtags is essential for the content to survive. Research the hashtags based on content and add them. When you have no option or idea regarding the content, re-use the older content. Research says that good organic content ranges from 3% to 9% based on their following.
Q and A features on TikTok can increase engagement by providing interaction between the audience and the creators. Reply to the comments on TikTok, which is highly loved by the audiences.
3 Choose Posting Times
Finding the perfect time to post content on TikTok is not an easier way. Only by improving the engagement rate on TikTok is by questioning yourself. How to find out the best times to post on TikTok? How to maximize the content to drive more significant followers? Once you find the answers to these questions, create a way to find the audience.
Audience location is the preliminary stage, where you can find out where the audiences are residing. However, TikTok offers a new chance to turn the regular account into a pro account. Analytics can inform each attribute regarding followers, gender, and the top territories. Consider the timings based on weeks. That is, for Tuesdays, you can pick 2 AM and 4 PM.
Develop the habit of posting 1-3 times a day. When you are unable to push out the content quality, your content is never watched. Quality is a more critical element in comparison to quantity.
4 Partner With Content Creators
Most young content creators on TikTok use the platform to gain new business opportunities. Partnering with the right content creators can help improve your marketing campaign and acquire TikTok likes for your videos. Most audiences who are potential buyers have abundant trust in Influencers. This is why Influencer partnership drives more people towards your products and services, leading to increased brand exposure.
You can select the right and famous influencers who lay under your niche. If not, use the seven best platforms to find the TikTok influencers. Select the ones who can work well for you, rather than the suggestions of others. Picking the right influencer to the brand is a high-impact part of this campaign. The advantage of reaching out to the influencer in your niche is they have real and engaging followers.
There are six enormous benefits for the TikTok influencer campaign:
It builds winning partnerships among the audiences
They enrich the content strategy
Influencers can build trust with the help of audiences
Increases brand exposure
Influencers can reach the targeted audiences
Adds more value to the audiences
Influencer campaigns can bring a successful revolution.
5 Contests And Giveaways
TikTok lets the users share the direct links in the posts and profiles. Link-sharing can bring about traffic to your website, landing pages of the contests, and even branded games. The first essential stage is organizing the video contest on TikTok. Launch the video contest and spread information about the competition on other social media.
After generating a contest, invite participants to create new videos. For example, when you make TikTok videos with effects and duets, the participants can also do it the same way. People can submit their videos through the video contest app. TikTok profile is the direct way to promote your website, increasing traffic.
Another way to reward TikTok followers is by automatically importing the comments. Publish the promotional post on other social media, which brings about cross-promotion.
6 TikTok Ads
TikTok is an easy-to-use advertising platform that is a self-service app that is impactful, making its way towards ad campaigns. TikTok advertising is essential because it shows off the reputed brands for the notice of audiences. However, TikTok advertising is not for all brands. The first rule of this advertising is to target the audience where they spend time.
TikTok’s global audiences are primarily under the age of 34. At the initial stage, TikTok ads were costly. The cost of the ads depends on the factors, marketing objectives, targeted keywords, and audience size. According to TikTok’s files, the campaign budget is $500, and the minimum budget at the ad group level is $50.
TikTok ads are classified into five categories: in-feed, brand-takeover, top view, hashtag challenges, and branded lenses. Ad formats can help capture users’ attention and generate leads. You can create ads by setting campaign goals and placements if you are new to an ads platform.
7 TikTok Shoutouts
TikTok shoutouts boost the audiences in the art of appreciation. Shoutouts are the video formats that TikTok tests. The first countries involved in TikTok shoutouts are Dubai and turkey. Also, a report shows that this feature has reached content producers. The ultimate goal of the TikTok shoutouts is to create a new revenue stream for the content creators.
Through this shoutout feature, people can request videos from their favorite creators in exchange for money. However, the creator decides whether or not to accept the request received. Shoutouts can earn you money on TikTok, which more younger people love to get involved in and gain an amount.
In simple words, TikTok shoutouts lay under, requesting a video and paying your creator. You can wait up to 3 days for the creators to accept the request you sent. Get a video in a week as soon as the creator submits the review. Finally, check the direct messages to watch your video. Above all, TikTok seeks to increase the length of the audiovisual format.
A necessary factor can lighten up the traffic across your TikTok profile. First of all, create a good profile, which grabs the user’s interaction. I hope that the seven hacks mentioned above will be helpful to generate leads and bring more engagement to TikTok.